The Story So Far
I got into SEO in 2011 by building orthodox-jews.com from scratch — a content site about Jewish customs, lifecycle events, and modesty that I grew organically and monetized with AdSense. That's where I learned the craft: real content, real traffic, real results.
In 2012, I founded Rank Friendly Inc. with a simple philosophy: you can't outsmart Google. You have to work with them in a way that actually proves you're the best in your industry. Early on, I built a structured settlement website that was ultimately acquired by JG Wentworth — a publicly traded company doing billions in transactions.
That approach — honest, strategic, built on real value — has guided everything since. From technical SEO and content strategy to link building and user experience, my team helps businesses earn their visibility the right way.
Based in Israel with offices in Spring Valley, New York, I lead a team that serves clients across industries. Beyond business, I build charitable technology platforms that use the same digital expertise to serve communities who need it most.
"We can't outsmart Google — we have to work with them in a way that actually proves we're the best in the industry."
— Mishpacha Magazine, 2022
What I Do
Strategic SEO and digital marketing that earns visibility the right way.
Technical SEO
Site architecture, crawlability, Core Web Vitals, schema markup, and indexation strategy.
Content Strategy
Keyword research, topical authority mapping, and editorial systems that scale.
Link Building
Earning real authority through strategic outreach, digital PR, and relationships.
Analytics & Reporting
Custom dashboards, ranking trackers, and ROI reporting that shows what's working.
Certifications
Industry-recognized qualifications in SEO and digital marketing.
Certified Online Marketing Professional
OMCP
Certified SEO Professional
ExpertRating Inc.
Technical SEO Certification
SEMrush
SEO Trained Practitioner
Market Motive / UC Davis
Let's Talk
Whether you want to grow your business online or collaborate on something meaningful.
What I'm Building
Charitable technology platforms using digital expertise to serve communities.
Kimcha D'Pischa
Pesach food fund providing complete Yom Tov packages to families in need. 100% volunteer-run.
RMBH Prayers
SEO prayer articles pairing traditional Jewish prayers with personal supplications.
Mezuzah Outreach
Community outreach platform for mezuzah awareness and distribution.
Donate
One-page donation portal supporting community charitable initiatives.